Users of these sites can now obtain information about the bank’s services and products, and can take advantage of easily accessible expert advice. In the future, the bank plans to expand its presence in the social networks.
«In the modern age it is obvious that social networks are becoming one of the most convenient and effective communication platforms. By opening our official pages we are focusing on getting even closer to our customers. We will receive more feedback, and this will allow the bank to respond more quickly to the wishes of our customers and further improve our services,» said Pavel Gurin, the Chairman of the Broad of Raiffeisenbank.
As part of its drive to utilize social networking sites, Russia’s Raiffeisenbank also opened a page in the «Friends of Banks» project on the Internet portal banki.ru, on which many of the bank’s customers are registered. In one day, nearly 200 users became friends of Raiffeisenbank.
ZAO Raiffeisenbank is a subsidiary of Raiffeisen Bank International AG. Raiffeisenbank ranks 9th among the Russian banks in terms of assets, based on 2010 results (Interfax-CEA). According to the same Interfax-CEA data, ZAO Raiffeisenbank ranked 6th in terms of private deposits and 8th with regard to consumer lending.
Raiffeisen Bank International AG regards both Austria, where it is a leading corporate and investment bank, and Central and Eastern Europe (CEE) as its home market. In CEE, RBI operates an extensive network of subsidiary banks, leasing companies and a range of other specialised financial service providers in 17 markets. More than 59,000 employees service about 15 million customers through around 3,000 business outlets, the great majority of which are located in CEE. RBI is the only Austrian bank with a presence in both the world’s financial centres and in Asia, the group’s further geographical area of focus. Raiffeisen Bank International is a fully-consolidated subsidiary of Raiffeisen Zentralbank Oesterreich AG (RZB). RZB indirectly owns around 78.5 per cent of the common stock, which is listed on the Vienna Stock Exchange; the remainder is in free float. RZB is the central institution of the Austrian Raiffeisen Banking Group, the country’s largest banking group, and serves as the group head office of the entire RZB Group, including RBI.