At the end of the MasterCard campaign «Go shopping and give hope», held from January 1 to March 31, 2013, RUB 34 million will be transferred from MasterCard from its equity to the movement «Together Against Cancer», which the campaign was organized to support. The money will be spent on research and development of new treatments for cancer in the course of translational research in oncology.
With each transaction made by the MasterCard® and Maestro® cards in outlets in Russia, MasterCard donated 10 cents to the fight against cancer. The campaign «Go shopping and give hope» was the first charity campaign of this magnitude held by MasterCard in Russia.
In the campaign «Go shopping and give hope» ZAO Raiffeisenbank customers were also involved, by using their MasterCard or Maestro cards when paying for purchases.
«Cancer remains the number one cause of death and, despite its prevalence, it remains an under-researched disease. By joining forces, together with the movement „Together Against Cancer,“ we have come closer to achieving our common goal — victory over cancer. MasterCard is sending RUB 34 million of its equity to the movement „Together Against Cancer“ on translational research in oncology. We thank all the partners who have joined our initiative, and, of course, all the cardholders who supported the campaign,» says Ilya Riaby, Head of MasterCard in Russia, Armenia and Belarus.
«We are pleased to support MasterCard in this charity campaign, which more than one million Raiffeisenbank cardholders were able to take part in. Of particular importance in this campaign was that it was very simple to help people, by just paying for purchases by cards. I am sure that our customers highly appreciated it,» said Alexey Kapustin, head of Retail Products and Customer Relations at ZAO Raiffeisenbank.
The funds from MasterCard will be donated to research funded by the movement «Together Against Cancer.» Half of the funds will be sent to the organization TRIO (Translational Research in Oncology) and will be used for building strong research teams in cancer clinics in Russia and training of personnel for innovative research trials, particularly in the field of breast cancer. Thanks to these efforts an important goal will be achieved — to form independent teams of scientists who are able to participate in other studies for the benefit of science, their medical facilities and most importantly, their patients. The second half of the funds will be donated to studies being conducted abroad.
«We are pleased that our programme was launched in Russia with the supported of MasterCard. The movement „Together Against Cancer“ is designed to accelerate innovative research in the field of cancer treatment that will make the reality of the rapid application of new treatments and save lives now,» says Rusty Robertson, co-founder of Stand Up To Cancer. «We are focused on transparency and the highest standards in matters of finance and are confident that we can help a large number of patients.»
ZAO Raiffeisenbank is a subsidiary of Raiffeisen Bank International AG. Raiffeisenbank ranks 12th among the Russian banks in terms of assets, based on Q1 2013 results (Interfax-CEA). According to the same Interfax-CEA data, ZAO Raiffeisenbank ranked 5th in terms of liabilities of individuals and 10th with regard to consumer lending.
Raiffeisen Bank International AG (RBI) regards both Austria, where it is a leading corporate and investment bank, and Central and Eastern Europe (CEE) as its home market. In CEE, RBI operates an extensive network of subsidiary banks, leasing companies and a range of other specialised financial service providers in 17 markets. RBI is the only Austrian bank with a presence in both the world’s financial centres and in Asia, the group’s further geographical area of focus. In total, more than 59,000 employees serve some 14.2 million customers through more than 3,000 business outlets, the great majority of which are located in CEE. Raiffeisen Bank International is a fully-consolidated subsidiary of Raiffeisen Zentralbank Oesterreich AG (RZB). RZB indirectly owns around 78.5 per cent of the common stock, the remainder is in free float. RBI’s shares are listed on the Vienna Stock Exchange. RZB is the central institution of the Austrian Raiffeisen Banking Group, the country’s largest banking group, and serves as the group head office of the entire RZB Group, including RBI.
«Together Against Cancer» (SU2C, Stand Up To Cancer) — a charitable programme of the Entertainment Industry Foundation, a unique initiative, whose mission is to create innovative methods of cancer research and treatment and to promote integration of these techniques into everyday medical practice in order to promptly save lives.
«Together Against Cancer» makes it possible for top scientists to work together, encouraging the union, not the competition of scientific efforts. With the support of show business, «Together Against Cancer» initiative provides a wide public resonance.
In Russia «Together Against Cancer» is actively supported by famous Russian actors, musicians and journalists. Ingeborga Dapkunaite, Konstantin Kryukov, Andrei Makarevich, Vladimir Pozner, Olga Shelest and Ivan Urgant became the envoys of the programme.
TRIO (Translational Research in Oncology)- an international non-profit organization dedicated to the development of translational cancer research methods that make it possible to conduct clinical trials of selected innovative and highly specialized treatments. An international network of 2,000 scientists from 450 cancer centres, which are located in 45 countries, allows TRIO to conduct groundbreaking research, picking up closer to the discovery of a universal systemic treatment of the disease.
Learn more at www.VmesteProtivRaka.ru.
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