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10.11.08

Raiffeisen International Presenting Sponsor of the 2009 Eurovision Song Contest in Moscow

The European Broadcasting Union (EBU) and Austrian-based Raiffeisen International Bank-Holding AG will continue their partnership for the Eurovision Song Contest 2009 in Moscow.

Raiffeisen International has been granted extensive pan-European association, event and media rights as the first of two possible Presenting Sponsors for the upcoming events. The 54th Eurovision Song Contest will be hosted by the national broadcaster Channel 1 Russia. It will comprise three live televised shows in one week: the Semi-Finals on 12 and 14 May and the Final on 16 May 2009.

The EBU is delighted to keep Raiffeisen International, a company with an excellent reputation and strong presence in many of the participating countries, in the Eurovision family as the first Presenting Sponsor of the 2009 Eurovision Song Contest. The renewal of this partnership proves the strength of the Eurovision Song Contest as Europe's biggest communication platform in music and entertainment, says Bjorn Erichsen, Director of Eurovision TV. 

This years Eurovision Song Contest in Belgrade was a big success and met our expectations regarding communication and marketing opportunities. Considering that Russia is one of our most important markets, it was only logical for us to continue this successful partnership, says Michael Palzer, Head of Communications at Raiffeisen International.

The agreement, which is part of an international marketing platform developed by the EBU, was negotiated by T.E.A.M. (Television Event and Media Marketing AG) based in Lucerne, Switzerland. T.E.A.M. is the worldwide exclusive marketing partner for the Eurovision Song Contest events since 2004.

The Eurovision Song Contest has a rich tradition and heritage, dating back to 1956, and is without doubt Europe's favorite television entertainment programme. It is one of the few truly pan-European television programmes transmitted live via the Eurovision satellite network in prime-time on free-to-air television and is watched by some 105 million viewers throughout Europe and beyond. Over 40 countries are expected to be represented. For more information, visit www.eurovision.tv


Eurovision TV is a brand of the EBU  European Broadcasting Union

Eurovision TV is a brand of the European Broadcasting Union (EBU). The Eurovision Song Contest was created over 50 years ago by the European Broadcasting Union. The EBU is the largest association of national broadcasters in the world  75 active Members in 56 countries, 45 associate Members around the world. The organisation operates the Eurovision and Euroradio networks. The EBU offers its members technical, operational and legal services, and coordinates a growing supply of quality content for radio, television and new platforms. It works to secure recognition of the crucial role of public service broadcasters in the digital audiovisual landscape. More information on: www.ebu.ch


Raiffeisen International Bank-Holding AG 

Raiffeisen International operates one of the largest banking networks in CEE. 17 markets in Europes growth region are covered by subsidiary banks, leasing companies and a range of other financial service providers. More than 14 million customers are serviced in more than 3,100 business outlets. Raiffeisen International is a fully consolidated subsidiary of Raiffeisen Zentralbank Osterreich AG (RZB), which owns more than two-thirds of the common stock. The remainder is in free float, the shares are listed on the Vienna Stock Exchange.


T.E.A.M. Television Event And Media Marketing AG

T.E.A.M. is a full-service sales and marketing company that specializes in exploiting commercial rights for televised content internationally. The company employs 140 professionals at its offices in Lucerne, Switzerland, and is widely known as the exclusive marketing partner of UEFA (the governing body of European football) for its flagship competition, the UEFA Champions League, since its inception in 1992.


For further information please contact:

European Broadcasting Union (EBU)

Bjorn Erichsen, Director Eurovision TV, Tel. +41 22 717 24 01, erichsen@ebu.ch

Raiffeisen International Bank-Holding AG 

Michael Palzer, Head of Communications, Tel. +43 1 71 707-2828, michael.palzer@ri.co.at

T.E.A.M. Marketing AG 

Ferdinand von Strantz, Head of Music Department, Tel. +41 41 368 18 18, fvs@team.ch

 

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